Media Buyer – D2C & Performance Marketing
The employer is looking for a Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns that drive measurable business results.
About the role
The employer is seeking an experienced Media Buyer with a strong background in direct-to-consumer (D2C) and performance marketing. This is an on-site opportunity based in Lucknow, Uttar Pradesh, suited to a data-driven professional who understands how to allocate media budgets for maximum return.
The successful candidate will be responsible for planning, purchasing, and optimising paid media placements across relevant digital channels. A core part of the role involves monitoring campaign performance, interpreting analytics, and making timely adjustments to improve key metrics such as ROAS, CPA, and conversion rates.
- Plan and execute performance-driven paid media campaigns
- Manage and optimise budgets across digital advertising platforms
- Analyse campaign data and generate actionable insights
- Collaborate with creative and strategy teams to align messaging with media execution
- Stay current with trends in D2C marketing and the evolving digital media landscape
This position is ideal for a results-oriented media professional who thrives in a fast-paced environment and has a proven track record of scaling D2C brands through intelligent media buying strategies.