Media Buyer – D2C & Performance Marketing
The employer is seeking an experienced Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns that drive measurable business results.
About the role
The employer is looking for a skilled Media Buyer with a strong background in direct-to-consumer (D2C) marketing and performance-driven advertising. This is a full-time, on-site opportunity based in Lucknow, Uttar Pradesh.
The successful candidate will be responsible for planning, purchasing, and optimising paid media placements across relevant digital channels. A core part of the role involves analysing campaign performance data and making strategic adjustments to maximise return on ad spend for D2C brands.
- Plan and execute performance marketing campaigns across digital platforms
- Manage media budgets and ensure efficient allocation of ad spend
- Monitor key metrics and optimise campaigns for conversions and ROI
- Collaborate with creative and strategy teams to align messaging with audience targeting
This position suits a results-oriented professional who thrives in a fast-paced environment and has hands-on experience managing paid media for D2C brands. Candidates with a proven track record in performance marketing are encouraged to apply.