Media Buyer – D2C & Performance Marketing
The employer is looking for a Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns that drive measurable business results.
About the role
The employer is seeking an experienced Media Buyer with a strong background in direct-to-consumer (D2C) and performance marketing. This is an on-site opportunity based in Lucknow, Uttar Pradesh, suited to a data-driven professional who can manage paid media investments and optimise campaigns for maximum return.
The successful candidate will be responsible for planning, buying, and managing media across relevant digital channels, with a clear focus on performance metrics and D2C growth objectives. The role demands a hands-on approach to campaign execution, audience targeting, and budget management.
- Plan and execute paid media campaigns aligned with D2C and performance marketing goals
- Monitor, analyse, and optimise campaign performance to meet key KPIs
- Manage media budgets efficiently across digital platforms
- Collaborate with internal teams to align media strategy with broader business objectives
This position is ideal for a motivated media professional who thrives in a fast-paced environment and is passionate about delivering measurable outcomes through strategic media buying.