Marketing Analytics

About the Role

We are seeking a highly motivated and detail-oriented Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data science and marketing strategy, helping our organization make smarter, data-driven decisions that drive business growth. You will work closely with marketing, product, and technology teams to translate complex data into actionable insights that optimize campaign performance, improve customer engagement, and maximize return on investment. This is an exciting opportunity for a passionate analytics professional who thrives in a fast-paced, collaborative environment and is eager to make a measurable impact.

Key Responsibilities

• Collect, process, and analyze large volumes of marketing data from multiple channels including digital advertising, social media, email campaigns, and SEO to evaluate campaign effectiveness and performance.
• Develop and maintain comprehensive marketing dashboards and reports using tools such as Google Analytics, Tableau, or Power BI to provide real-time visibility into key performance indicators.
• Conduct customer segmentation and cohort analysis to identify high-value audience groups and support targeted marketing strategies across various platforms.
• Collaborate with marketing teams to design and execute A/B tests and multivariate experiments, interpreting results to guide optimization of campaigns and digital assets.
• Build and maintain predictive models and attribution frameworks to forecast marketing outcomes, customer lifetime value, and channel contribution.
• Identify trends, patterns, and anomalies in marketing data and present findings clearly to senior stakeholders through compelling data storytelling and visualizations.
• Partner with cross-functional teams including sales, product, and finance to align marketing analytics efforts with broader organizational goals and revenue targets.
• Ensure data accuracy, consistency, and integrity by establishing standardized tracking methodologies and maintaining clean, well-documented datasets.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field from a recognized institution.
• 2 to 5 years of hands-on experience in marketing analytics, digital analytics, or a related data-driven role within a corporate or agency environment.
• Proficiency in SQL, Python, or R for data extraction, manipulation, and statistical analysis, along with strong experience using visualization tools such as Tableau or Power BI.
• Solid understanding of digital marketing concepts including paid media, SEO, SEM, email marketing, and social media performance metrics.
• Demonstrated experience with web analytics platforms such as Google Analytics 4, Adobe Analytics, or similar tools, including tag management and tracking implementation.
• Excellent communication and presentation skills with the ability to translate complex analytical findings into clear, actionable recommendations for non-technical audiences.
• Strong problem-solving mindset with exceptional attention to detail and the ability to manage multiple projects simultaneously under tight deadlines.

Benefits

• Competitive compensation package including performance-based bonuses and annual increments aligned with industry standards across major Indian metros.
• Comprehensive health and wellness benefits covering medical, dental, and vision insurance for employees and their immediate family members.
• Flexible working arrangements including hybrid work options, allowing employees to balance professional responsibilities with personal well-being effectively.
• Robust learning and development programs including access to online certification platforms, industry conferences, and internal mentorship opportunities to support continuous career growth.
• A vibrant and inclusive workplace culture that celebrates diversity, encourages innovation, and recognizes individual contributions through regular team events and employee recognition programs.