Marketing Analytics

About the Role

We are seeking a highly motivated and detail-oriented Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data science and marketing strategy, transforming complex datasets into actionable insights that drive business growth. You will work closely with cross-functional teams including marketing, sales, product, and technology to measure campaign performance, optimize customer acquisition strategies, and support data-driven decision-making across the organization. This is an exciting opportunity for a analytical professional who thrives in a fast-paced environment and is passionate about using data to solve real business challenges.

Key Responsibilities

• Analyze marketing campaign performance across digital and offline channels, including SEO, SEM, social media, email, and content marketing, providing clear and concise reports to stakeholders.
• Build and maintain dashboards and reporting frameworks using tools such as Google Analytics, Tableau, Power BI, or Looker to track key marketing KPIs and metrics.
• Conduct customer segmentation and cohort analysis to identify high-value audience groups and support targeted marketing initiatives.
• Develop and manage attribution models to evaluate the effectiveness of various marketing touchpoints throughout the customer journey.
• Collaborate with the digital marketing team to design and analyze A/B tests and multivariate experiments, delivering statistically sound recommendations for optimization.
• Leverage SQL, Python, or R to extract, clean, and analyze large datasets from multiple data sources including CRM platforms, ad networks, and web analytics tools.
• Forecast marketing budgets and predict campaign outcomes using predictive modeling techniques to support strategic planning and resource allocation.
• Present findings and data-driven recommendations to senior leadership in a clear, compelling, and visually engaging manner.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related quantitative field from a recognized Indian or international university.
• 2–5 years of hands-on experience in marketing analytics, digital analytics, or a closely related data analysis role within a corporate or agency environment.
• Proficiency in SQL and at least one programming language such as Python or R for data manipulation, statistical analysis, and automation.
• Strong working knowledge of web analytics platforms such as Google Analytics 4, along with experience using marketing platforms like Google Ads, Meta Ads Manager, or HubSpot.
• Demonstrated ability to create impactful data visualizations and dashboards using tools such as Tableau, Power BI, or Google Data Studio.
• Excellent analytical thinking and problem-solving skills, with the ability to translate complex data into clear business insights and actionable strategies.
• Strong communication and interpersonal skills with the ability to present technical findings to both technical and non-technical audiences effectively.

Benefits

• Competitive compensation package with performance-based bonuses and annual increments aligned with industry standards in India.
• Flexible working arrangements including hybrid work options, allowing you to balance professional productivity with personal well-being.
• Comprehensive health insurance coverage for employees and their immediate family members, including medical, dental, and vision benefits.
• Access to continuous learning and development programs, including sponsored certifications, online courses, and industry conference participation to support your career growth.
• Collaborative and inclusive work culture that values diversity, innovation, and employee well-being, with regular team engagement activities and recognition programs.