Marketing Analytics

About the Role

We are seeking a talented and driven Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data and marketing strategy, transforming complex datasets into actionable insights that fuel business growth. You will work closely with cross-functional teams including marketing, product, and sales to measure campaign performance, identify trends, and optimize marketing investments. This is an exciting opportunity for an analytical thinker who is passionate about leveraging data to drive smarter marketing decisions in a fast-paced, dynamic environment.

Key Responsibilities

• Collect, analyze, and interpret large volumes of marketing data from multiple sources including digital platforms, CRM systems, and third-party tools to generate meaningful business insights.
• Build and maintain interactive dashboards and reports using tools such as Google Data Studio, Tableau, or Power BI to track key marketing KPIs and campaign performance metrics.
• Conduct customer segmentation and cohort analysis to identify high-value audience groups and support targeted marketing initiatives.
• Measure and evaluate the effectiveness of marketing campaigns across channels including SEO, SEM, social media, email, and paid advertising, providing clear ROI analysis.
• Collaborate with the marketing team to design and execute A/B tests and multivariate experiments, translating results into optimization strategies.
• Develop and maintain attribution models to understand the customer journey and accurately assess the contribution of each marketing touchpoint.
• Monitor market trends, competitor activities, and consumer behavior to provide strategic recommendations that keep the organization ahead of the curve.
• Present findings and data-driven recommendations to senior stakeholders in a clear, concise, and compelling manner.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Marketing, or a related field from a recognized Indian or international university.
• 2–5 years of hands-on experience in marketing analytics, digital analytics, or a closely related analytical role.
• Proficiency in SQL for data querying and manipulation, along with strong working knowledge of Python or R for statistical analysis and modeling.
• Experience with web analytics platforms such as Google Analytics 4, Adobe Analytics, or similar tools, along with familiarity with marketing automation platforms.
• Strong understanding of digital marketing concepts including paid media, organic search, social media metrics, and email marketing performance indicators.
• Excellent communication and storytelling skills with the ability to translate complex data into clear narratives for both technical and non-technical audiences.
• Detail-oriented mindset with strong problem-solving abilities and the capacity to manage multiple projects simultaneously within tight deadlines.

Benefits

• Competitive compensation package aligned with industry standards in India, including performance-based bonuses and annual increments.
• Flexible working arrangements including hybrid work options, promoting a healthy work-life balance for all employees.
• Comprehensive health and wellness benefits covering medical insurance for employees and their immediate family members.
• Access to continuous learning and development programs, including sponsored certifications, online courses, and industry conference participation.
• A collaborative and inclusive workplace culture that values innovation, diversity, and professional growth at every level of the organization.