Marketing Analytics

About the Role

We are seeking a talented and driven Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data and marketing strategy, transforming complex datasets into actionable insights that fuel business growth. You will work closely with cross-functional teams including marketing, product, and sales to measure campaign performance, identify trends, and optimize marketing investments. This is an excellent opportunity for a data-driven professional who thrives in a fast-paced environment and is passionate about using analytics to shape impactful marketing decisions.

Key Responsibilities

• Collect, analyze, and interpret large volumes of marketing data from multiple channels including digital, social media, email, and paid advertising to evaluate campaign effectiveness and ROI.
• Develop and maintain comprehensive marketing dashboards and reports using tools such as Google Analytics, Tableau, or Power BI to provide real-time visibility into key performance indicators.
• Conduct customer segmentation and cohort analysis to identify high-value audience groups and support targeted marketing strategies.
• Collaborate with the digital marketing team to design and execute A/B tests and multivariate experiments, delivering data-backed recommendations to improve conversion rates and user engagement.
• Build predictive models and forecasting frameworks to project marketing performance, budget allocation, and customer acquisition trends.
• Monitor and analyze competitor activity and market trends to provide strategic insights that keep the organization ahead in a competitive landscape.
• Partner with the sales and CRM teams to track the customer journey and attribution models, ensuring accurate measurement of marketing touchpoints across the funnel.
• Present findings and strategic recommendations to senior stakeholders in a clear, concise, and visually compelling manner.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Marketing, or a related quantitative field from a recognized Indian or international university.
• 2 to 5 years of hands-on experience in marketing analytics, business intelligence, or a similar data-focused role within a corporate or agency environment.
• Proficiency in SQL, Python, or R for data extraction, manipulation, and statistical analysis, along with strong working knowledge of Excel and Google Sheets.
• Experience with web analytics platforms such as Google Analytics 4, Adobe Analytics, and familiarity with marketing automation tools like HubSpot or Salesforce Marketing Cloud.
• Strong understanding of digital marketing channels, including SEO, SEM, social media advertising, and email marketing, and how to measure their impact effectively.
• Excellent communication and storytelling skills with the ability to translate complex analytical findings into clear business recommendations for non-technical audiences.
• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a dynamic work environment.

Benefits

• Competitive compensation package with performance-based incentives aligned with industry standards across major Indian cities including Bengaluru, Mumbai, Hyderabad, and Pune.
• Flexible work arrangements including hybrid work options, allowing you to balance professional productivity with personal well-being.
• Access to continuous learning and development programs, including sponsored certifications, online courses, and attendance at leading industry conferences.
• Comprehensive health and wellness benefits covering medical, dental, and vision insurance for employees and their immediate family members.
• A collaborative and inclusive work culture that values innovation, diversity, and professional growth, with clear pathways for career advancement within the organization.