Marketing Analytics

About the Role

We are seeking a highly motivated and detail-oriented Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data science and marketing strategy, transforming complex datasets into actionable insights that drive business growth. You will collaborate closely with marketing, product, and technology teams to measure campaign performance, identify trends, and optimize customer acquisition and retention strategies. This is an exciting opportunity for a data-driven professional who thrives in a fast-paced environment and is passionate about using analytics to shape meaningful marketing decisions.

Key Responsibilities

• Collect, analyze, and interpret large volumes of marketing data from multiple channels including digital, social media, email, and paid advertising to evaluate campaign effectiveness.
• Build and maintain interactive dashboards and performance reports using tools such as Google Analytics, Tableau, or Power BI to provide real-time visibility to stakeholders.
• Develop and implement attribution models to accurately measure the impact of various marketing touchpoints across the customer journey.
• Conduct A/B testing and multivariate experiments to optimize landing pages, email campaigns, and digital advertisements for improved conversion rates.
• Perform customer segmentation and cohort analysis to identify high-value audience groups and support targeted marketing initiatives.
• Collaborate with the marketing team to define KPIs and success metrics, ensuring alignment between business objectives and measurable outcomes.
• Provide regular forecasting and trend analysis to support quarterly marketing budget planning and resource allocation decisions.
• Partner with data engineering teams to ensure accurate data collection, pipeline integrity, and governance across all marketing platforms.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• 2–5 years of hands-on experience in marketing analytics, business intelligence, or a related data analysis role within a corporate or agency environment.
• Proficiency in SQL for data extraction and manipulation, along with strong working knowledge of Python or R for statistical analysis and modeling.
• Experience with web analytics platforms such as Google Analytics 4, Adobe Analytics, or similar tools, along with familiarity with CRM systems like Salesforce or HubSpot.
• Strong understanding of digital marketing channels including SEO, SEM, paid social, content marketing, and email marketing performance metrics.
• Excellent communication and data storytelling skills, with the ability to present complex findings clearly to non-technical stakeholders and senior leadership.
• Demonstrated ability to manage multiple projects simultaneously while maintaining a high level of accuracy and meeting tight deadlines.

Benefits

• Competitive compensation package including performance-based bonuses and annual salary reviews aligned with industry benchmarks in India.
• Comprehensive health and wellness benefits, including medical insurance coverage for employees and their immediate family members.
• Flexible work arrangements including hybrid work options, allowing you to balance productivity with personal well-being.
• Continuous learning and development support through sponsored certifications, online courses, and attendance at industry conferences and workshops.
• A vibrant, inclusive, and collaborative work culture with clear pathways for career growth and internal mobility across teams and geographies.