Marketing Analytics

About the Role

We are seeking a talented and driven Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data science and marketing strategy, transforming complex datasets into actionable insights that fuel business growth. You will work closely with cross-functional teams including marketing, sales, product, and technology to measure campaign performance, understand customer behaviour, and optimize marketing investments. This is an exciting opportunity for a data-driven professional who thrives in a fast-paced environment and is passionate about using analytics to shape impactful marketing decisions.

Key Responsibilities

• Collect, clean, and analyze large volumes of marketing data from multiple sources including digital campaigns, CRM platforms, social media, and web analytics tools to generate meaningful business insights.
• Develop and maintain comprehensive dashboards and performance reports using tools such as Google Data Studio, Tableau, or Power BI to track key marketing metrics and KPIs.
• Conduct in-depth analysis of customer acquisition, retention, and lifetime value to support segmentation strategies and targeted campaign planning.
• Perform A/B testing and multivariate experiments to evaluate marketing initiatives and provide data-backed recommendations for continuous improvement.
• Build and maintain attribution models to accurately measure the contribution of various marketing channels and optimize budget allocation across campaigns.
• Collaborate with the digital marketing team to analyze SEO, SEM, email marketing, and paid media performance, identifying trends and opportunities for growth.
• Develop predictive models and forecasts to support marketing planning, demand generation, and revenue projections aligned with business objectives.
• Present findings and strategic recommendations to senior stakeholders in a clear, concise, and compelling manner, translating complex data into actionable business strategies.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Economics, Marketing, or a related quantitative field from a recognized Indian or international institution.
• 2 to 5 years of hands-on experience in marketing analytics, business intelligence, or a related data-driven role within a corporate or agency environment.
• Proficiency in SQL for data extraction and manipulation, along with strong working knowledge of Python or R for statistical analysis and modelling.
• Experience working with marketing platforms and analytics tools such as Google Analytics, HubSpot, Salesforce, Adobe Analytics, or similar technologies.
• Strong understanding of digital marketing concepts including paid search, social media advertising, content marketing, and email automation.
• Excellent problem-solving skills with the ability to manage multiple projects simultaneously, meet tight deadlines, and deliver high-quality work under pressure.
• Outstanding communication and data visualization skills with the ability to present complex analytical findings to both technical and non-technical audiences effectively.

Benefits

• Competitive compensation package including performance-based bonuses, annual increments, and employee stock option plans aligned with industry standards in India.
• Comprehensive health and wellness benefits covering medical, dental, and vision insurance for employees and their immediate family members.
• Flexible working arrangements including hybrid work options, generous paid time off, and a supportive work-life balance culture.
• Continuous learning and development opportunities including access to professional certifications, workshops, online courses, and industry conferences to accelerate your career growth.
• A collaborative and inclusive workplace culture that values innovation, diversity, and employee well-being, with regular team engagement activities and recognition programs.