Marketing Analytics

About the Role

We are seeking a highly motivated and data-driven Marketing Analytics Specialist to join our growing team in India. In this role, you will play a pivotal part in shaping our marketing strategy by transforming complex data into actionable insights. You will work closely with cross-functional teams including marketing, product, and business intelligence to measure campaign performance, identify growth opportunities, and drive data-informed decision-making across the organization. This is an exciting opportunity for a analytical professional who thrives in a fast-paced environment and is passionate about leveraging data to deliver measurable business outcomes.

Key Responsibilities

• Collect, analyze, and interpret large datasets from multiple marketing channels including digital, social media, email, and paid advertising campaigns to evaluate performance and ROI.
• Develop and maintain comprehensive marketing dashboards and reports using tools such as Google Analytics, Tableau, or Power BI to provide real-time visibility into key metrics.
• Conduct customer segmentation analysis and audience profiling to support targeted marketing initiatives and personalized communication strategies.
• Collaborate with the marketing team to design and execute A/B tests, multivariate experiments, and attribution models to optimize campaign effectiveness.
• Monitor and forecast key marketing KPIs including customer acquisition cost (CAC), customer lifetime value (CLV), conversion rates, and return on ad spend (ROAS).
• Identify trends, patterns, and anomalies in marketing data and present clear, concise findings and recommendations to senior stakeholders and leadership teams.
• Integrate data from CRM platforms, third-party tools, and internal databases to build a unified view of the customer journey and marketing funnel.
• Support budget planning and allocation decisions by providing data-driven analysis and scenario modeling for upcoming marketing campaigns.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related quantitative field.
• 2–5 years of hands-on experience in marketing analytics, digital analytics, or a similar data-focused role within a corporate or agency environment.
• Proficiency in analytical and visualization tools such as Google Analytics, Tableau, Power BI, or Looker, along with strong working knowledge of SQL and Excel.
• Experience with marketing platforms including Google Ads, Meta Business Suite, HubSpot, or Salesforce, and familiarity with tracking and tagging methodologies.
• Strong understanding of statistical concepts including regression analysis, hypothesis testing, and predictive modeling, with experience applying them to real-world marketing problems.
• Excellent communication and storytelling skills with the ability to present complex analytical findings in a clear and compelling manner to non-technical audiences.
• Ability to manage multiple projects simultaneously, prioritize effectively, and deliver high-quality results within tight deadlines in a dynamic work environment.

Benefits

• Competitive compensation package with performance-based incentives and annual salary reviews aligned with industry benchmarks across India.
• Comprehensive health insurance coverage for employees and their immediate family members, including medical, dental, and wellness benefits.
• Flexible working arrangements including hybrid work options, allowing you to maintain a healthy work-life balance from major cities across India.
• Continuous learning and professional development opportunities including access to online courses, industry certifications, workshops, and analytics conferences.
• A collaborative and inclusive workplace culture that values innovation, encourages creative thinking, and recognizes individual contributions to team success.