Marketing Analytics

About the Role

We are seeking a highly motivated and detail-oriented Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data science and marketing strategy, helping us unlock actionable insights from complex datasets to drive business growth. You will work closely with cross-functional teams including marketing, product, and technology to measure campaign performance, optimize customer acquisition strategies, and support data-driven decision-making across the organization. This is an exciting opportunity for a passionate data professional who thrives in a fast-paced environment and wants to make a measurable impact on marketing outcomes.

Key Responsibilities

• Collect, process, and analyze large volumes of marketing data from multiple sources including digital campaigns, CRM systems, social media platforms, and third-party tools to generate meaningful insights.
• Build and maintain interactive dashboards and reports using tools such as Google Data Studio, Tableau, or Power BI to track key marketing KPIs and present findings to stakeholders.
• Develop and implement customer segmentation models, attribution frameworks, and predictive analytics to improve targeting and campaign effectiveness.
• Conduct A/B testing and multivariate experiments to evaluate the performance of marketing creatives, landing pages, and audience strategies, providing clear recommendations based on results.
• Collaborate with digital marketing teams to monitor and optimize performance across channels including SEO, SEM, email, paid social, and display advertising.
• Analyze the customer journey and funnel metrics to identify drop-off points, conversion opportunities, and areas for improvement across the marketing lifecycle.
• Support the development of annual marketing budgets and forecasting models by providing data-backed projections and scenario analyses.
• Stay current with industry trends, emerging analytics tools, and best practices in marketing measurement to continuously enhance team capabilities.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related quantitative field.
• 2–5 years of hands-on experience in marketing analytics, digital analytics, or a similar data-focused role within a corporate or agency environment.
• Proficiency in SQL for data extraction and manipulation, along with strong working knowledge of Python or R for statistical analysis and modeling.
• Experience working with analytics and marketing platforms such as Google Analytics 4, Meta Ads Manager, HubSpot, Salesforce, or similar tools.
• Strong understanding of digital marketing concepts including paid media, organic search, conversion rate optimization, and customer lifetime value analysis.
• Excellent communication and data storytelling skills with the ability to translate complex analytical findings into clear, actionable recommendations for non-technical audiences.
• Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a dynamic work environment.

Benefits

• Competitive compensation package including performance-based bonuses and annual salary reviews aligned with industry benchmarks in India.
• Flexible work arrangements including hybrid work options, allowing you to balance professional productivity with personal well-being.
• Access to continuous learning and development programs, including sponsored certifications, online courses, and attendance at industry conferences.
• Comprehensive health and wellness benefits covering medical, dental, and vision insurance for employees and their immediate family members.
• A collaborative and inclusive work culture that values innovation, diversity, and professional growth, with clear pathways for career advancement within the organization.