Marketing Analytics

About the Role

We are seeking a talented and driven Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data and marketing strategy, helping our organization make smarter, faster, and more impactful decisions. You will work closely with marketing, product, and technology teams to transform complex data sets into actionable insights that drive customer acquisition, retention, and revenue growth. This is an exciting opportunity for a data-savvy professional who is passionate about leveraging analytics to shape real-world marketing outcomes.

Key Responsibilities

• Collect, analyze, and interpret large volumes of marketing data from multiple channels including digital, social media, email, and paid campaigns to measure performance and identify growth opportunities.
• Develop and maintain dashboards and reports using tools such as Google Analytics, Tableau, Power BI, or Looker to provide real-time visibility into key marketing metrics.
• Design and evaluate A/B tests and multivariate experiments to optimize campaign performance, landing pages, and customer journeys.
• Build predictive models and customer segmentation frameworks to support targeted marketing initiatives and personalization strategies.
• Collaborate with the marketing team to define KPIs, attribution models, and measurement frameworks aligned with business objectives.
• Monitor and analyze customer behavior, funnel performance, and conversion rates to uncover bottlenecks and recommend data-driven improvements.
• Present findings and strategic recommendations to senior stakeholders in a clear, concise, and visually compelling manner.
• Stay current with industry trends, emerging analytics tools, and best practices to continuously enhance the team's analytical capabilities.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
• 2–5 years of hands-on experience in marketing analytics, business intelligence, or a similar data-focused role within a fast-paced environment.
• Proficiency in SQL for data extraction and manipulation, along with strong working knowledge of Python or R for statistical analysis and modeling.
• Experience with web analytics platforms such as Google Analytics 4, Adobe Analytics, or similar tools, along with familiarity with CRM systems and marketing automation platforms.
• Strong understanding of digital marketing concepts including SEO, SEM, social media advertising, email marketing, and performance metrics.
• Excellent analytical thinking, problem-solving skills, and the ability to translate complex data into clear business narratives for non-technical audiences.
• Strong communication and collaboration skills with the ability to manage multiple projects and meet deadlines in a dynamic, cross-functional environment.

Benefits

• Competitive compensation package including performance-based bonuses and annual increments aligned with industry benchmarks across India.
• Flexible working arrangements including hybrid work options, allowing you to balance professional growth with personal well-being.
• Access to continuous learning and development programs, including sponsored certifications, online courses, and attendance at leading industry conferences.
• Comprehensive health and wellness benefits covering medical, dental, and mental health support for you and your immediate family members.
• A collaborative, inclusive, and innovation-driven work culture that values diverse perspectives and encourages employees to take ownership of impactful work.