Marketing Analytics

About the Role

We are looking for a talented and driven Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data and marketing strategy, helping our organization make smarter, insight-led decisions. You will work closely with marketing, product, and business intelligence teams to measure campaign performance, uncover consumer trends, and translate complex data into actionable recommendations. This is an exciting opportunity for a data-savvy professional who is passionate about turning numbers into narratives that drive real business growth.

Key Responsibilities

• Collect, clean, and analyze large datasets from multiple marketing channels including digital, social media, email, and paid advertising to evaluate campaign effectiveness and return on investment.
• Build and maintain interactive dashboards and performance reports using tools such as Google Analytics, Tableau, Power BI, or Looker to provide real-time visibility into key marketing metrics.
• Develop and implement attribution models to accurately measure the contribution of each marketing touchpoint across the customer journey.
• Conduct A/B testing and multivariate experiments to optimize marketing campaigns, landing pages, and audience targeting strategies.
• Collaborate with the marketing team to define KPIs, set measurable goals, and track progress against business objectives on a weekly and monthly basis.
• Perform customer segmentation and cohort analysis to identify high-value audience segments and support personalized marketing initiatives.
• Present data-driven insights and strategic recommendations to senior stakeholders and cross-functional teams in a clear and compelling manner.
• Monitor market trends, competitor activity, and industry benchmarks to provide context for internal performance metrics and identify growth opportunities.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related field from a recognized university.
• 2 to 5 years of hands-on experience in marketing analytics, digital analytics, or a similar data-focused role within a fast-paced environment.
• Proficiency in SQL for data querying and strong working knowledge of Python or R for statistical analysis and data manipulation.
• Experience with marketing platforms such as Google Ads, Meta Business Suite, HubSpot, or Salesforce Marketing Cloud and familiarity with CRM data structures.
• Strong understanding of digital marketing concepts including SEO, SEM, performance marketing, funnel analysis, and customer lifecycle management.
• Excellent communication and storytelling skills with the ability to present technical findings to non-technical audiences effectively.
• Detail-oriented mindset with strong problem-solving abilities and the capacity to manage multiple projects and deadlines simultaneously.

Benefits

• Competitive compensation package with performance-based bonuses and annual salary reviews aligned with industry standards in India.
• Flexible working arrangements including hybrid work options, allowing you to balance professional responsibilities with personal well-being.
• Comprehensive health insurance coverage for employees and their immediate family members, including medical, dental, and wellness benefits.
• Access to continuous learning and professional development programs, including sponsored certifications, online courses, and industry conference participation.
• A collaborative, inclusive, and innovation-driven work culture that values diverse perspectives and encourages career growth within the organization.