Marketing Analytics

About the Role

We are seeking a talented and driven Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data and marketing strategy, transforming complex datasets into actionable insights that fuel business growth. You will work closely with marketing, product, and technology teams to measure campaign performance, understand customer behavior, and optimize marketing investments across digital and offline channels. This is an exciting opportunity for a data-savvy professional who thrives in a fast-paced environment and is passionate about using analytics to drive measurable business outcomes.

Key Responsibilities

• Collect, clean, and analyze large volumes of marketing data from multiple sources including CRM platforms, digital advertising tools, social media channels, and web analytics platforms such as Google Analytics.
• Build and maintain comprehensive dashboards and reports using tools like Tableau, Power BI, or Looker to provide real-time visibility into key marketing performance indicators.
• Develop and track KPIs for all marketing campaigns, including customer acquisition cost, return on ad spend, conversion rates, and customer lifetime value.
• Conduct deep-dive analyses on customer segmentation, funnel performance, and attribution modeling to identify growth opportunities and areas for optimization.
• Collaborate with the digital marketing team to design and evaluate A/B tests and multivariate experiments, translating results into clear recommendations for campaign improvement.
• Support the development of marketing budgets by providing data-driven forecasts and scenario analyses to guide investment decisions across channels.
• Present analytical findings and strategic recommendations to senior stakeholders in a clear, concise, and compelling manner.
• Stay current with emerging trends in marketing technology, data privacy regulations, and analytics best practices relevant to the Indian market.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field from a recognized Indian or international university.
• 2 to 5 years of hands-on experience in marketing analytics, business intelligence, or a related data-focused role within a corporate or agency environment.
• Proficiency in SQL for data extraction and manipulation, along with strong working knowledge of Python or R for statistical analysis and automation.
• Demonstrated experience with digital marketing platforms such as Google Ads, Meta Business Suite, and HubSpot, along with familiarity with web analytics tools.
• Strong understanding of marketing attribution models, customer journey mapping, and performance measurement frameworks.
• Excellent communication and data storytelling skills, with the ability to present technical insights to non-technical audiences effectively.
• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and deliver results within tight deadlines in a dynamic work environment.

Benefits

• Competitive salary package aligned with industry standards, along with performance-based bonuses and annual increments based on individual contribution.
• Comprehensive health insurance coverage for employees and their immediate family members, including medical, dental, and vision benefits.
• Flexible working arrangements including hybrid work options, allowing a healthy balance between office collaboration and remote productivity.
• Access to continuous learning and professional development programs, including sponsored certifications, online courses, and industry conference participation.
• A vibrant and inclusive workplace culture that values innovation, diversity, and employee well-being, with regular team engagement activities and recognition programs.