Marketing Analytics

About the Role

We are looking for a talented and driven Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data and marketing strategy, helping our organization make smarter, insight-led decisions. You will work closely with marketing, product, and business intelligence teams to measure campaign performance, uncover customer trends, and translate complex data into actionable recommendations. This is an exciting opportunity for a data-savvy professional who is passionate about turning numbers into meaningful business outcomes.

Key Responsibilities

• Analyze marketing campaign performance across digital channels including SEO, SEM, email, social media, and paid advertising to measure ROI and identify optimization opportunities.
• Build and maintain interactive dashboards and reports using tools such as Google Analytics, Tableau, or Power BI to provide real-time visibility into key marketing metrics.
• Develop and implement customer segmentation models to support targeted marketing initiatives and improve audience engagement strategies.
• Conduct A/B testing and multivariate experiments to evaluate the effectiveness of marketing creatives, landing pages, and messaging strategies.
• Collaborate with cross-functional teams to define KPIs and success metrics aligned with business goals, ensuring consistent measurement frameworks across all campaigns.
• Perform deep-dive analyses on customer acquisition, retention, and lifetime value to guide budget allocation and strategic planning.
• Leverage CRM data and marketing automation platforms to track lead generation funnels and identify bottlenecks in the conversion process.
• Present data-driven insights and recommendations to senior stakeholders in a clear, concise, and visually compelling manner.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
• 2–5 years of hands-on experience in marketing analytics, digital analytics, or a closely related data-driven role.
• Proficiency in SQL for querying large datasets and strong working knowledge of Python or R for statistical analysis and modeling.
• Demonstrated experience with analytics and visualization tools such as Google Analytics 4, Adobe Analytics, Tableau, or Power BI.
• Solid understanding of digital marketing concepts including attribution modeling, funnel analysis, cohort analysis, and customer journey mapping.
• Excellent communication and storytelling skills with the ability to present complex findings to both technical and non-technical audiences.
• Strong attention to detail, a problem-solving mindset, and the ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Competitive compensation package with performance-based incentives and annual appraisals aligned with industry benchmarks in India.
• Flexible working arrangements including hybrid work options, promoting a healthy work-life balance for all team members.
• Access to continuous learning through sponsored certifications, online courses, and industry conferences to support your professional growth.
• Comprehensive health insurance coverage for employees and their immediate family members, including medical, dental, and wellness benefits.
• A collaborative and inclusive work culture that values innovation, diversity, and employee well-being, with regular team engagement activities and recognition programs.