Marketing Analytics

About the Role

We are seeking a talented and driven Marketing Analytics Specialist to join our growing team in India. In this role, you will be at the intersection of data and marketing strategy, transforming complex datasets into actionable insights that fuel business growth. You will work closely with marketing, product, and sales teams to measure campaign performance, identify trends, and optimize customer acquisition and retention strategies. This is an exciting opportunity for a data-savvy professional who is passionate about using analytics to shape impactful marketing decisions in a fast-paced, dynamic environment.

Key Responsibilities

• Collect, analyze, and interpret large volumes of marketing data from multiple channels including digital, social media, email, and paid advertising to evaluate campaign effectiveness.
• Build and maintain interactive dashboards and reports using tools such as Google Data Studio, Tableau, or Power BI to provide real-time visibility into key marketing metrics.
• Develop and track KPIs and performance benchmarks to measure the success of marketing initiatives and provide data-driven recommendations for improvement.
• Conduct customer segmentation and cohort analysis to identify high-value audience segments and inform targeted marketing strategies.
• Collaborate with cross-functional teams to design and analyze A/B tests and multivariate experiments that optimize conversion rates and customer engagement.
• Perform attribution modeling to understand the contribution of each marketing channel to the overall customer journey and revenue pipeline.
• Monitor market trends, competitor activities, and consumer behavior to provide strategic insights that support long-term marketing planning.
• Present findings and recommendations to senior stakeholders in a clear, concise, and compelling manner to drive informed business decisions.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Marketing, or a related field from a recognized Indian or international university.
• 2 to 5 years of hands-on experience in marketing analytics, business intelligence, or a closely related analytical role.
• Proficiency in SQL, Python, or R for data extraction, manipulation, and statistical analysis, along with strong experience using Excel for reporting.
• Demonstrated experience with web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools, along with familiarity with CRM systems.
• Strong understanding of digital marketing concepts including SEO, SEM, social media advertising, email marketing, and performance marketing funnels.
• Excellent analytical thinking, problem-solving skills, and the ability to translate complex data into clear business insights for non-technical audiences.
• Strong communication and stakeholder management skills, with the ability to work effectively in a collaborative, team-oriented environment.

Benefits

• Competitive compensation package including performance-based bonuses and annual salary reviews aligned with industry standards in India.
• Flexible work arrangements including hybrid work options, allowing you to balance professional responsibilities with personal well-being.
• Access to continuous learning and development programs, including sponsored certifications, workshops, and online courses to accelerate your career growth.
• Comprehensive health and wellness benefits including medical insurance coverage for you and your immediate family members.
• A vibrant and inclusive workplace culture that values diversity, innovation, and collaboration, with regular team events and recognition programs.