Manager, Product Marketing
A Product Marketing Manager role based in Bengaluru, Karnataka, focused on driving product positioning, messaging, and go-to-market strategies for a growing organization.
About the role
This is an opportunity for an experienced product marketing professional to step into a managerial role in Bengaluru, Karnataka. The position calls for a strategic thinker who can bridge the gap between product development and market execution, ensuring that offerings are clearly positioned and effectively communicated to target audiences.
The successful candidate will be expected to lead product marketing initiatives, which typically include developing compelling messaging frameworks, crafting go-to-market strategies, and collaborating closely with product, sales, and creative teams to drive awareness and adoption.
Key responsibilities may include:
- Defining and refining product positioning and messaging
- Planning and executing go-to-market campaigns for product launches
- Conducting market and competitive research to inform strategy
- Working cross-functionally with product, sales, and marketing teams
- Tracking and reporting on the performance of marketing initiatives
This role is well-suited for a candidate with a strong background in product marketing, a data-driven mindset, and the ability to manage and inspire a team. Prior experience in a fast-paced or technology-driven environment would be an advantage.