Google Ads Specialist
The employer is looking for a Google Ads Specialist based in Coimbatore, Tamil Nadu, India. This role focuses on managing and optimising paid search campaigns across Google Ads platforms.
About the role
The employer is seeking a skilled Google Ads Specialist to join their team in Coimbatore, Tamil Nadu, India. The ideal candidate will be responsible for planning, executing, and optimising paid advertising campaigns on Google Ads to drive measurable business results.
The role requires hands-on experience with Google Ads campaign management, including keyword research, bid strategy, ad copywriting, and performance analysis. The specialist will monitor campaign metrics and make data-driven decisions to improve ROI and overall campaign effectiveness.
Candidates should have a strong understanding of pay-per-click (PPC) advertising principles and be comfortable working with analytics tools to track and report on campaign performance. Experience with conversion tracking and audience targeting is highly desirable.
- Plan and manage Google Ads campaigns end-to-end
- Conduct keyword research and competitive analysis
- Optimise bids, budgets, and ad creatives for performance
- Analyse campaign data and prepare performance reports
- Stay updated with Google Ads features and industry best practices