Digital Marketing & Social Media Marketing Specialist
A Digital Marketing and Social Media Marketing Specialist is sought to plan, execute, and optimise online marketing campaigns and social media strategies across key digital platforms.
About the role
This role is open for a skilled Digital Marketing & Social Media Marketing Specialist with hands-on experience in managing and growing a brand's presence across digital channels. The ideal candidate will be responsible for developing data-driven marketing strategies that drive engagement, traffic, and conversions.
Key responsibilities include:
- Planning and executing digital marketing campaigns across platforms such as Google, Facebook, Instagram, and other relevant channels
- Managing social media accounts, creating content calendars, and publishing engaging posts
- Monitoring campaign performance using analytics tools and preparing regular performance reports
- Optimising campaigns based on insights to improve reach, engagement, and ROI
- Staying up to date with the latest trends in digital marketing and social media
Candidates should possess a strong understanding of SEO, SEM, paid advertising, and organic social media growth. Excellent communication skills, creativity, and the ability to work both independently and collaboratively are essential for success in this position.