Customer Lifecycle Marketing
The employer is looking for a Customer Lifecycle Marketing professional based in Gurgaon, Haryana, India to drive customer engagement and retention strategies.
About the role
The employer is hiring for a Customer Lifecycle Marketing role at its Gurgaon, Haryana office. This position sits within the marketing function and focuses on managing and optimising the full customer lifecycle — from acquisition through to retention and re-engagement.
The successful candidate will be expected to develop and execute data-driven marketing strategies that improve customer engagement, increase repeat usage, and reduce churn across the employer's platforms.
- Design and implement lifecycle marketing campaigns across relevant channels
- Analyse customer behaviour and segment audiences to personalise communication
- Collaborate with product, data, and creative teams to deliver cohesive customer journeys
- Track, measure, and report on campaign performance against key metrics
This is an opportunity to work in a fast-paced, growth-oriented environment within one of India's leading travel and hospitality platforms, contributing directly to customer experience and long-term business growth.