Customer Lifecycle Marketing

The employer is hiring for a Customer Lifecycle Marketing role at its Gurgaon, Haryana office. This position sits within the marketing function and focuses on managing and optimising the end-to-end customer journey.

The successful candidate will be responsible for developing and executing lifecycle marketing strategies that improve customer engagement, retention, and long-term value. The role requires a data-driven mindset and the ability to collaborate across product, analytics, and creative teams.

• Design and implement lifecycle marketing campaigns across multiple channels
• Analyse customer behaviour and segment audiences to personalise communications
• Track campaign performance and iterate based on data insights
• Work cross-functionally with product, data, and creative stakeholders

Candidates with a background in CRM, retention marketing, or growth marketing and experience in a fast-paced consumer internet environment are encouraged to apply.