Customer Lifecycle Management
This role focuses on managing and optimising the customer lifecycle at a leading online travel platform, driving engagement, retention, and long-term customer value.
About the role
The Customer Lifecycle Management role is an opportunity to work within the marketing or growth function of a prominent online travel company, with responsibility for overseeing how customers are engaged at every stage of their journey — from acquisition through to retention and re-engagement.
The successful candidate will be expected to develop and execute strategies that improve customer engagement, reduce churn, and maximise lifetime value across the platform's user base.
- Design and implement lifecycle marketing programmes tailored to different customer segments
- Analyse customer behaviour data to identify opportunities for improved engagement and retention
- Collaborate cross-functionally with product, data, and marketing teams to deliver cohesive customer experiences
- Monitor key lifecycle metrics and report on campaign performance and outcomes
This position is suited to a data-driven professional with a strong understanding of customer retention principles and experience working with CRM or lifecycle marketing tools in a fast-paced, digital-first environment.