Cold Outreach Lead (Email & LinkedIn)
The employer is seeking a Cold Outreach Lead to drive prospecting and lead generation through targeted email and LinkedIn campaigns. This role is based in Kerala, India.
About the role
The employer is looking for a motivated and results-driven Cold Outreach Lead to join their team in Kerala, India. This role focuses on building and executing outbound prospecting strategies across email and LinkedIn to generate qualified leads and support business growth.
The ideal candidate will be responsible for crafting compelling outreach messages, managing outbound sequences, and identifying the right prospects to engage. A strong understanding of cold email best practices and LinkedIn outreach techniques is essential for success in this position.
- Plan and execute cold outreach campaigns via email and LinkedIn
- Identify and research target prospects to build accurate contact lists
- Write and optimise outreach copy to improve open and response rates
- Track campaign performance and iterate based on data-driven insights
- Collaborate with internal teams to align outreach efforts with overall sales goals
This is an opportunity for a self-starter with a proven track record in outbound lead generation to take ownership of the outreach function and make a measurable impact on pipeline growth.