Cold Outreach Lead (Email & LinkedIn)
A leading employer is seeking a Cold Outreach Lead to drive B2B pipeline growth through targeted email and LinkedIn campaigns. This role is based in Kerala, India.
About the role
The employer is looking for a skilled Cold Outreach Lead to spearhead outbound prospecting efforts across email and LinkedIn channels. The ideal candidate will be responsible for building and executing cold outreach strategies that generate qualified leads and support the sales pipeline.
In this role, the selected candidate will design and manage outreach sequences, craft compelling messaging tailored to target audiences, and continuously optimise campaigns based on performance data. A strong understanding of B2B sales prospecting and familiarity with outreach automation tools will be essential to succeed.
- Plan and execute cold outreach campaigns via email and LinkedIn
- Research and identify target prospects and decision-makers
- Write persuasive, personalised outreach copy that drives responses
- Track, analyse, and improve campaign metrics and conversion rates
- Collaborate with sales and marketing teams to align outreach with broader goals
This is an opportunity for a results-driven professional to take ownership of outbound lead generation in a dynamic environment. Candidates based in or willing to work from Kerala, India are encouraged to apply.