Cold Outreach Lead (Email & LinkedIn)
The employer is looking for a Cold Outreach Lead to drive prospecting and lead generation through targeted email and LinkedIn campaigns. This role is based in Kerala, India.
About the role
The employer is seeking an experienced Cold Outreach Lead to own and execute outbound prospecting strategies across email and LinkedIn channels. This is a hands-on role focused on building pipeline and generating qualified leads for the business.
The ideal candidate will have a strong grasp of cold outreach best practices, including crafting compelling messaging sequences, identifying target prospects, and optimising campaigns for response rates and conversions.
- Plan and execute cold email and LinkedIn outreach campaigns
- Identify and research target prospects to build qualified lead lists
- Write and test persuasive outreach copy and follow-up sequences
- Track campaign performance metrics and continuously improve results
- Collaborate with internal teams to align outreach with broader sales and growth goals
This position is based in Kerala, India and offers an opportunity to take ownership of outbound lead generation within a growing organisation.