Business Development Associate , Private Brands

About the Role

We are seeking a driven and results-oriented Business Development Associate – Private Brands to join our growing team in India. In this role, you will play a pivotal part in expanding our private label portfolio by identifying new business opportunities, building strategic vendor partnerships, and supporting the end-to-end development of exclusive brand offerings. This is an exciting opportunity for a motivated professional who thrives in a fast-paced, entrepreneurial environment and is passionate about brand building, retail, and market growth.

Key Responsibilities

• Identify, evaluate, and onboard new vendors and manufacturers to support the expansion of private brand product lines across multiple categories.
• Conduct thorough market research and competitive analysis to uncover emerging trends, whitespace opportunities, and consumer insights relevant to private label development.
• Collaborate closely with internal teams including merchandising, marketing, supply chain, and quality assurance to ensure seamless product development and launch timelines.
• Negotiate contracts, pricing structures, and terms with suppliers to achieve optimal cost efficiency while maintaining product quality standards.
• Build and maintain strong, long-term relationships with existing vendor partners, acting as the primary point of contact for all business development activities.
• Track and analyze sales performance data for private brand products, preparing regular reports and presenting actionable recommendations to senior leadership.
• Support the development of go-to-market strategies, including product positioning, pricing, and promotional planning for new private brand launches.
• Monitor industry developments, regulatory requirements, and competitor private label strategies to ensure our portfolio remains competitive and compliant.

Requirements

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field; an MBA is a plus.
• 1–3 years of experience in business development, vendor management, category management, or a related role, preferably within retail, FMCG, or e-commerce sectors.
• Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and translate insights into strategic actions.
• Excellent negotiation, communication, and interpersonal skills with a demonstrated ability to build productive relationships with internal and external stakeholders.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint; experience with ERP or procurement tools is an advantage.
• Self-motivated and highly organized, with the ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.
• Fluency in English is required; proficiency in Hindi or regional languages is an added advantage for effective vendor communication across India.

Benefits

• Competitive compensation package including a performance-based incentive structure that rewards your contributions and achievements.
• Opportunity to work with a high-growth, innovative team and gain hands-on experience in private brand strategy and retail business development.
• Comprehensive health and wellness benefits, including medical insurance coverage for employees and their immediate family members.
• Learning and development programs, including access to industry workshops, certifications, and mentorship opportunities to accelerate your career growth.
• A collaborative and inclusive work culture with flexible working arrangements and a strong commitment to employee well-being and professional advancement.