BTL Executive

The employer is looking for a motivated BTL Executive to join their team in Delhi. This role focuses on executing below-the-line marketing initiatives that drive direct consumer engagement and brand visibility at the ground level.

The selected candidate will be responsible for planning and implementing BTL activities such as in-store promotions, events, activations, and other targeted campaigns. The role requires close coordination with internal teams and external vendors to ensure smooth execution of all promotional efforts.

• Execute BTL marketing campaigns and on-ground activations
• Coordinate with vendors, agencies, and internal stakeholders
• Monitor campaign performance and provide timely feedback
• Ensure brand guidelines are adhered to across all activities

This is an opportunity for a proactive marketing professional who thrives in a dynamic, field-oriented environment and is passionate about delivering impactful consumer experiences.