BTL Executive
A BTL Executive opportunity is open at a Delhi-based organisation, focused on driving below-the-line marketing activities and on-ground brand engagement initiatives.
About the role
The organisation is seeking a BTL Executive to support and execute below-the-line marketing campaigns and promotional activities. This role is based in Delhi and is suited to a candidate with hands-on experience in ground-level brand activation and consumer engagement.
The BTL Executive will be responsible for planning, coordinating, and implementing BTL marketing initiatives that directly connect the brand with its target audience. The role demands strong organisational skills and the ability to manage multiple activations simultaneously.
- Execute below-the-line marketing and promotional campaigns
- Coordinate on-ground brand activation and consumer engagement activities
- Liaise with vendors, agencies, and internal teams to ensure smooth execution
- Monitor campaign performance and provide timely reports
This position is ideal for a motivated marketing professional looking to build or advance a career in BTL and experiential marketing within a dynamic environment.