BTL Executive
The employer is looking for a BTL Executive based in Delhi to drive below-the-line marketing and promotional activities. This is an on-ground role focused on brand activation and consumer engagement.
About the role
The employer is seeking a motivated BTL Executive to join their team in Delhi. The role centres on planning and executing below-the-line marketing initiatives that connect the brand directly with its target audience.
The selected candidate will be responsible for coordinating promotional campaigns, managing on-ground activations, and ensuring consistent brand visibility across relevant touchpoints. Strong organisational skills and the ability to work in a fast-paced, field-oriented environment are essential.
Key responsibilities may include:
- Planning and executing BTL marketing and activation campaigns
- Coordinating with vendors, agencies, and internal teams
- Monitoring campaign performance and reporting outcomes
- Ensuring brand guidelines are followed across all activations
Candidates with prior experience in BTL marketing, brand promotions, or field marketing are encouraged to apply. This is an excellent opportunity to grow within a dynamic and consumer-focused organisation.