BTL Executive

The employer is seeking a motivated and results-driven BTL Executive to join their team in Delhi, India. The selected candidate will be responsible for planning and executing below-the-line marketing initiatives that connect the brand directly with its target audience.

Key responsibilities for this role include:

• Planning and executing BTL marketing campaigns and on-ground activation events
• Coordinating with vendors, agencies, and internal teams to ensure smooth campaign delivery
• Monitoring campaign performance and reporting on outcomes
• Supporting brand visibility through in-store promotions and experiential marketing activities

The ideal candidate will have a strong understanding of BTL marketing strategies, excellent coordination skills, and the ability to manage multiple activations simultaneously. Prior experience in a similar marketing or brand activation role will be an advantage.