BTL Executive
A BTL Executive opportunity is open at a Delhi-based organisation, focused on below-the-line marketing and brand activation initiatives.
About the role
The organisation is looking for a BTL Executive to join its marketing team in Delhi. The role centres on planning and executing below-the-line marketing activities that drive direct consumer engagement and brand visibility.
The ideal candidate will be responsible for coordinating on-ground activations, promotional events, and experiential campaigns. Strong organisational skills and the ability to manage multiple projects simultaneously will be essential to succeed in this position.
Key responsibilities may include:
- Planning and executing BTL marketing campaigns and brand activations
- Coordinating with vendors, agencies, and internal teams to ensure smooth event delivery
- Monitoring campaign performance and reporting on outcomes
- Supporting overall marketing objectives through targeted below-the-line initiatives
This is a field-oriented role suited to a proactive marketing professional with hands-on experience in BTL activities and a passion for consumer engagement.