BTL Executive
The employer is hiring a BTL Executive based in Delhi, India. This role focuses on below-the-line marketing activities to drive brand engagement and on-ground promotional campaigns.
About the role
The employer is looking for a motivated BTL Executive to join their team in Delhi. The selected candidate will be responsible for planning and executing below-the-line marketing initiatives that strengthen brand presence and connect directly with target audiences.
Key responsibilities for this role include:
- Planning and implementing BTL marketing campaigns and promotional activities
- Coordinating on-ground activations and events to drive consumer engagement
- Liaising with vendors, agencies, and internal teams to ensure smooth execution
- Tracking campaign performance and reporting on outcomes
The ideal candidate should have a solid understanding of BTL marketing strategies, strong organisational skills, and the ability to manage multiple activations simultaneously. Prior experience in a similar marketing or brand activation role will be an advantage.