BTL Executive

The employer is seeking a motivated and detail-oriented BTL Executive to join their team in Delhi. This role is focused on executing below-the-line marketing initiatives that connect the brand directly with its target audience through on-ground activations and promotional campaigns.

The ideal candidate will be responsible for planning, coordinating, and implementing BTL activities, ensuring campaigns are delivered effectively and within set timelines. The role requires strong organisational skills and the ability to manage multiple projects simultaneously.

• Plan and execute below-the-line marketing and promotional activities
• Coordinate with vendors, agencies, and internal teams to ensure smooth campaign delivery
• Monitor and report on the effectiveness of BTL initiatives
• Support brand visibility efforts through on-ground activations

Candidates with prior experience in BTL marketing, event coordination, or field activations are encouraged to apply. Strong communication skills and a proactive attitude are essential for success in this role.