BTL Executive
A BTL Executive opportunity is open at a Delhi-based employer, focused on below-the-line marketing activities and on-ground brand engagement initiatives.
About the role
The employer is looking for a BTL Executive to join their team in Delhi. This role centres on planning and executing below-the-line marketing campaigns that drive direct consumer engagement and strengthen brand presence at the ground level.
The selected candidate will be responsible for coordinating activations, events, and promotional activities, ensuring smooth execution from concept through to completion. Strong organisational skills and the ability to manage multiple tasks simultaneously will be essential in this position.
Key responsibilities may include:
- Planning and executing BTL marketing campaigns and on-ground activations
- Coordinating with vendors, agencies, and internal teams
- Monitoring campaign performance and reporting outcomes
- Supporting brand visibility initiatives across relevant touchpoints
Candidates with prior experience in BTL marketing, brand activations, or field marketing are encouraged to apply. This is a full-time, on-site role based in Delhi, India.