BTL Executive
A Delhi-based BTL Executive role focused on below-the-line marketing activities, driving on-ground brand engagement and promotional campaigns.
About the role
The employer is looking for a BTL Executive based in Delhi to support and execute below-the-line marketing initiatives. The role involves planning and implementing on-ground promotional activities that directly engage target audiences and strengthen brand presence.
The selected candidate will be responsible for coordinating BTL campaigns, managing activations, and ensuring smooth execution of promotional events. Strong organisational skills and the ability to work across multiple stakeholders are essential for this position.
Key Responsibilities:
- Plan and execute below-the-line marketing and promotional campaigns
- Coordinate on-ground brand activation events
- Liaise with vendors, agencies, and internal teams to ensure timely delivery
- Monitor campaign performance and provide activity reports
This is a field-oriented role suited to candidates with hands-on experience in BTL marketing, event coordination, or brand activations, and a keen interest in consumer engagement strategies.