BTL Executive
A BTL Executive role is open at a Delhi-based organisation, focused on planning and executing below-the-line marketing and promotional activities.
About the role
The organisation is looking for a BTL Executive to join its marketing team in Delhi. The role centres on conceptualising and implementing below-the-line promotional campaigns that drive brand visibility and consumer engagement at the ground level.
The ideal candidate will be responsible for coordinating activations, events, and on-ground marketing initiatives, ensuring smooth execution from planning through to delivery. Strong organisational skills and the ability to manage vendor and agency relationships will be essential to success in this position.
- Plan and execute BTL marketing campaigns and activations
- Coordinate with vendors, agencies, and internal teams
- Monitor campaign performance and provide post-activity reports
- Support broader marketing objectives through targeted on-ground efforts
This is an opportunity for a driven marketing professional with hands-on BTL experience to contribute meaningfully to a growing brand's consumer outreach efforts in Delhi.