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BTL Executive
Posted 1h ago
IndiaOnsite Full-time Any experience Competitive
The employer is looking for a BTL Executive based in Delhi, India. This role focuses on below-the-line marketing activities to drive brand engagement and on-ground promotions.
About the role
The employer is seeking a motivated and detail-oriented BTL Executive to join their team in Delhi, India. The selected candidate will be responsible for planning and executing below-the-line marketing initiatives that connect the brand directly with its target audience.
Key responsibilities for this role include:
- Conceptualising and executing BTL marketing campaigns and activations
- Coordinating on-ground promotional events and activities
- Liaising with vendors, agencies, and internal teams to ensure smooth campaign delivery
- Tracking campaign performance and reporting outcomes to relevant stakeholders
The ideal candidate should have a solid understanding of BTL marketing strategies, strong organisational skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.