BTL Executive
The employer is looking for a BTL Executive based in Delhi, India. This role focuses on below-the-line marketing activities to drive brand engagement and on-ground promotions.
About the role
The employer is seeking a motivated and detail-oriented BTL Executive to join their team in Delhi, India. The selected candidate will be responsible for planning and executing below-the-line marketing initiatives that connect the brand directly with its target audience.
The role involves coordinating and implementing on-ground promotional campaigns, activations, and events to enhance brand visibility and customer engagement. The BTL Executive will work closely with internal teams and external vendors to ensure smooth execution of all activities.
- Plan and execute BTL marketing campaigns and brand activations
- Coordinate with vendors, agencies, and internal stakeholders
- Monitor campaign performance and report on key outcomes
- Ensure timely and within-budget delivery of all promotional activities
Candidates with prior experience in BTL marketing, field activations, or promotional campaigns are encouraged to apply. Strong organisational skills, a proactive attitude, and the ability to work in a fast-paced environment are essential for this position.