BTL Executive

The employer is looking for a BTL Executive to join their team in Delhi, India. This role is focused on planning and executing below-the-line marketing initiatives that drive direct consumer engagement and brand visibility.

The ideal candidate will be responsible for coordinating and implementing BTL activities such as on-ground promotions, events, and activations. Strong organisational skills and the ability to manage multiple campaigns simultaneously will be essential to success in this position.

• Plan and execute BTL marketing campaigns and promotional activities
• Coordinate with internal teams and external vendors for smooth event execution
• Monitor campaign performance and report on outcomes
• Ensure brand consistency across all below-the-line touchpoints

Candidates with hands-on experience in BTL marketing, event management, or brand activations are encouraged to apply. This is an opportunity to contribute to a growing brand's consumer outreach efforts in a dynamic market environment.