BTL Executive
A BTL Executive opportunity is open at a Delhi-based organisation, focusing on below-the-line marketing activities and on-ground brand engagement.
About the role
The organisation is looking for a BTL Executive based in Delhi to support and execute below-the-line marketing initiatives. This role is suited to a candidate with hands-on experience in activations, events, and direct consumer engagement campaigns.
The BTL Executive will be responsible for planning and implementing ground-level promotional activities that drive brand visibility and customer interaction. The role demands strong coordination skills, attention to detail, and the ability to manage multiple activations simultaneously.
- Execute BTL marketing campaigns and on-ground activations
- Coordinate with vendors, agencies, and internal teams to ensure smooth delivery
- Monitor campaign performance and provide timely reports
- Ensure brand consistency across all below-the-line touchpoints
Candidates with a background in marketing, brand management, or event execution and a proven track record in BTL activities are encouraged to apply.