Brand Executive

About the Role

We are looking for a dynamic and creative Brand Executive to join our growing marketing team. In this role, you will be responsible for building, managing, and strengthening our brand identity across multiple platforms and consumer touchpoints. You will work closely with the marketing, design, and sales teams to ensure consistent brand messaging that resonates with our target audience across India.

As a Brand Executive, you will play a pivotal role in shaping how our customers perceive and connect with our products and services. You will conduct market research, monitor competitor activity, and develop strategies that keep our brand relevant, competitive, and aspirational in an ever-evolving marketplace. This is an exciting opportunity for a passionate marketing professional who thrives in a fast-paced, collaborative environment.

The ideal candidate brings a strong understanding of the Indian consumer landscape, digital media trends, and brand communication. If you are someone who combines analytical thinking with creative instincts and has a genuine passion for storytelling and brand building, we would love to hear from you.

Key Responsibilities

• Develop and execute brand campaigns across digital, print, and outdoor media to increase brand awareness and recall.
• Coordinate with internal design and content teams to produce high-quality brand assets, including social media creatives, brochures, and promotional materials.
• Conduct regular market research and competitor analysis to identify trends, consumer insights, and opportunities for brand differentiation.
• Manage and monitor brand presence across all social media platforms, ensuring tone, voice, and visual identity remain consistent.
• Collaborate with media agencies, vendors, and external partners to plan and execute ATL and BTL marketing activities.
• Track and report on key brand performance metrics, including reach, engagement, brand sentiment, and campaign ROI.
• Support the planning and execution of product launches, brand events, and promotional activations across target markets.
• Ensure all marketing communications comply with brand guidelines and reflect the company's values and positioning.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field; MBA is a plus.
• 1–3 years of relevant experience in brand management, marketing communications, or a similar role.
• Strong understanding of digital marketing channels, including social media, SEO, email marketing, and influencer marketing.
• Excellent written and verbal communication skills in English; proficiency in Hindi or a regional language is an added advantage.
• Proficiency in tools such as Canva, Adobe Creative Suite, Google Analytics, or similar platforms.
• Ability to manage multiple projects simultaneously with strong attention to detail and adherence to deadlines.
• A creative mindset combined with strong analytical and problem-solving abilities.

Benefits

• Competitive CTC with performance-based incentives and annual appraisals aligned with industry standards.
• Opportunity to work with a high-growth brand and gain exposure to large-scale national campaigns.
• Health insurance coverage for self and immediate family members, along with paid leave and flexible working options.
• Continuous learning and development opportunities, including access to industry workshops, certifications, and training programs.
• A vibrant, inclusive workplace culture that encourages innovation, ownership, and professional growth.