Brand Executive

About the Role

We are looking for a dynamic and creative Brand Executive to join our growing marketing team in India. In this role, you will be at the forefront of building, maintaining, and amplifying our brand identity across multiple touchpoints — from digital platforms to on-ground activations. You will work closely with cross-functional teams including sales, product, and creative to ensure consistent brand messaging that resonates with our target audience.

As a Brand Executive, you will play a pivotal role in executing integrated marketing campaigns, monitoring brand health, and identifying opportunities to strengthen our market presence across Tier 1 and Tier 2 cities in India. You will be expected to bring a sharp eye for consumer trends, a deep understanding of the Indian market landscape, and the ability to translate brand strategy into compelling, real-world execution.

This is an excellent opportunity for a motivated marketing professional who is passionate about storytelling, consumer engagement, and brand building. If you thrive in a fast-paced environment and are eager to make a measurable impact on brand perception and growth, we would love to hear from you.

Key Responsibilities

• Execute end-to-end brand campaigns across digital, print, OOH, and experiential marketing channels in alignment with the overall brand strategy.
• Coordinate with creative agencies, media partners, and internal design teams to develop high-quality brand collaterals and campaign assets.
• Monitor brand performance metrics, conduct competitive analysis, and prepare detailed reports with actionable insights for senior management.
• Manage and update brand guidelines to ensure visual and tonal consistency across all consumer-facing communications.
• Support the planning and execution of product launches, brand events, promotional activities, and sponsorships across key markets.
• Collaborate with the digital marketing team to manage social media brand presence, influencer partnerships, and content calendars.
• Conduct market research and consumer surveys to track brand awareness, sentiment, and recall among target demographics.
• Liaise with regional sales teams to ensure brand standards are upheld in trade marketing and point-of-sale materials.

Requirements

• Education: Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field; MBA in Marketing is preferred.
• Experience: 1–3 years of relevant experience in brand management, marketing communications, or advertising, preferably within an FMCG, retail, or consumer brand environment.
• Strong understanding of the Indian consumer market, regional sensitivities, and multicultural audience dynamics.
• Proficiency in MS Office Suite and familiarity with tools such as Canva, Google Analytics, or Meta Business Suite.
• Excellent written and verbal communication skills in English; proficiency in Hindi or a regional language is an added advantage.
• Strong project management skills with the ability to handle multiple campaigns and deadlines simultaneously.
• Creative mindset with a keen eye for detail, aesthetics, and emerging brand trends in the Indian market.

Benefits

• Competitive Compensation: Attractive CTC package with performance-linked annual bonuses and timely increments.
• Health & Wellness: Comprehensive medical insurance coverage for you and your immediate family members.
• Learning & Development: Access to sponsored certifications, workshops, and industry events to accelerate your professional growth.
• Work-Life Balance: Flexible working hours and hybrid work options available based on project requirements.
• Career Growth: Clear progression pathways within the brand and marketing function with mentorship from senior leadership.