Brand Executive

About the Role

We are looking for a dynamic and creative Brand Executive to join our growing marketing team. In this role, you will be responsible for building, maintaining, and amplifying our brand identity across multiple touchpoints — from digital platforms to on-ground activations. You will work closely with cross-functional teams including sales, product, and creative to ensure consistent brand messaging that resonates with our target audience across India.

As a Brand Executive, you will play a hands-on role in executing brand campaigns, managing vendor relationships, and tracking brand performance metrics. You will be expected to stay ahead of market trends, competitor activities, and consumer behaviour shifts to keep our brand relevant, aspirational, and commercially effective in a highly competitive landscape.

This is an excellent opportunity for a passionate marketing professional who thrives in a fast-paced environment and wants to make a tangible impact on how a brand is perceived and experienced by millions of consumers across the country.

Key Responsibilities

• Plan and execute integrated brand campaigns across digital, print, OOH, and experiential channels aligned with overall marketing strategy.
• Develop and maintain brand guidelines and ensure consistent application across all internal and external communications.
• Coordinate with creative agencies, media partners, and production vendors to deliver campaigns on time and within budget.
• Monitor and analyse brand health metrics including awareness, recall, and sentiment using tools such as Google Analytics, social listening platforms, and consumer surveys.
• Support the planning and execution of product launches, trade events, and promotional activities across key markets in India.
• Collaborate with the digital marketing team to align social media content and influencer partnerships with brand positioning.
• Conduct competitive benchmarking and market research to identify opportunities for brand differentiation and growth.
• Prepare campaign performance reports and present insights and recommendations to senior management on a regular basis.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field; MBA preferred.
• 2–4 years of experience in brand management, marketing communications, or a related role, preferably within an FMCG, retail, or consumer brand environment.
• Strong understanding of the Indian consumer market, regional sensitivities, and cultural nuances across diverse demographics.
• Proficiency in MS Office Suite and familiarity with tools such as Canva, Adobe Creative Suite, or similar platforms is an advantage.
• Excellent written and verbal communication skills in English and Hindi; knowledge of a regional language is a plus.
• Demonstrated ability to manage multiple projects simultaneously with strong attention to detail and organisational skills.
• A creative mindset with a data-driven approach to decision-making and campaign optimisation.

Benefits

• Competitive CTC with performance-linked incentives and annual appraisal cycle.
• Comprehensive health insurance coverage for self and immediate family members.
• Opportunities for professional development including sponsored certifications, workshops, and industry conferences.
• Flexible working arrangements including hybrid work options and paid leave as per company policy.
• A collaborative, inclusive, and growth-oriented work culture with clear career progression pathways within the organisation.