Brand Executive

About the Role

We are looking for a dynamic and results-driven Brand Executive to join our growing marketing team in India. In this role, you will play a pivotal part in shaping and elevating our brand identity across multiple channels and touchpoints. You will work closely with the marketing, creative, and sales teams to develop compelling brand strategies that resonate with our target audience and drive business growth. This is an exciting opportunity for a passionate marketing professional who thrives in a fast-paced environment and has a strong eye for storytelling, design, and consumer behaviour.

Key Responsibilities

• Develop and execute brand strategies that align with overall business objectives and ensure consistent brand messaging across all platforms and communication channels.
• Plan and manage integrated marketing campaigns including digital, print, outdoor, and social media to increase brand awareness and market presence.
• Collaborate with internal creative teams and external agencies to produce high-quality brand assets, content, and promotional materials.
• Monitor and analyse brand performance metrics, consumer insights, and market trends to refine strategies and report findings to senior management.
• Coordinate with the sales and product teams to ensure brand consistency in all customer-facing materials, packaging, and in-store experiences.
• Manage and maintain the brand guidelines document, ensuring all stakeholders adhere to visual identity and tone-of-voice standards.
• Support the planning and execution of brand activations, events, and sponsorships to strengthen brand visibility and consumer engagement.
• Conduct competitor analysis and stay updated on industry developments to identify opportunities for brand differentiation and growth.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field from a recognised institution.
• Minimum 2–4 years of experience in brand management, marketing communications, or a similar role within a corporate or agency environment in India.
• Strong understanding of digital marketing platforms including social media, SEO, email marketing, and content management systems.
• Excellent written and verbal communication skills in English, with proficiency in Hindi considered an added advantage.
• Demonstrated ability to manage multiple projects simultaneously while meeting tight deadlines and maintaining attention to detail.
• Proficiency in tools such as Adobe Creative Suite, Canva, Google Analytics, and Microsoft Office Suite.
• Strong analytical mindset with the ability to interpret data and consumer research to drive informed brand decisions.

Benefits

• Competitive salary package with performance-linked incentives and annual appraisals in line with industry standards.
• Comprehensive health insurance coverage for employees and their immediate family members, including medical, dental, and vision benefits.
• Opportunities for professional development through sponsored training programmes, workshops, certifications, and industry conferences.
• A collaborative and inclusive work culture that encourages creativity, innovation, and open communication across all levels of the organisation.
• Flexible working arrangements including hybrid work options, paid annual leave, and additional wellness days to support work-life balance.