Brand Executive

About the Role

We are looking for a dynamic and results-driven Brand Executive to join our growing marketing team in India. In this role, you will be responsible for supporting the development and execution of brand strategies that strengthen our market presence, drive consumer engagement, and deliver consistent brand messaging across all touchpoints. You will work closely with cross-functional teams including sales, digital marketing, and creative departments to ensure the brand vision is brought to life effectively. This is an exciting opportunity for a passionate marketing professional who thrives in a fast-paced environment and is eager to make a measurable impact on brand growth.

Key Responsibilities

• Assist in developing and implementing comprehensive brand strategies aligned with overall business objectives and target audience insights.
• Coordinate and manage integrated marketing campaigns across digital, print, outdoor, and social media platforms to ensure consistent brand communication.
• Monitor brand performance metrics and prepare detailed reports on campaign effectiveness, consumer sentiment, and competitive positioning.
• Collaborate with creative agencies, vendors, and internal design teams to produce high-quality brand collateral, promotional materials, and content assets.
• Conduct regular market research and competitor analysis to identify emerging trends, consumer preferences, and new brand opportunities within the Indian market.
• Support the planning and execution of brand activation events, product launches, and experiential marketing initiatives across key markets.
• Manage and maintain brand guidelines, ensuring all internal and external communications adhere to established visual identity and tone of voice standards.
• Liaise with regional sales teams to provide marketing support, develop trade marketing materials, and drive brand visibility at the point of sale.

Requirements

• Education: Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field. An MBA in Marketing is preferred.
• Experience: 1–3 years of relevant experience in brand management, marketing communications, or a similar role within a reputed organisation.
• Strong understanding of brand building principles, consumer behaviour, and the Indian media landscape including digital and traditional channels.
• Proficiency in MS Office Suite and familiarity with marketing tools such as Google Analytics, Meta Business Suite, and basic design platforms like Canva or Adobe Creative Suite.
• Excellent written and verbal communication skills in English; proficiency in Hindi or regional languages is an added advantage.
• Demonstrated ability to manage multiple projects simultaneously, meet tight deadlines, and work effectively both independently and as part of a team.
• Strong analytical mindset with the ability to interpret data, derive actionable insights, and translate them into impactful brand strategies.

Benefits

• Competitive Compensation: Attractive salary package with performance-based incentives and annual appraisals benchmarked to industry standards.
• Professional Growth: Access to structured learning and development programmes, mentorship opportunities, and clear career progression pathways within the organisation.
• Health and Wellness: Comprehensive medical insurance coverage for employees and immediate family members, along with wellness initiatives and employee assistance programmes.
• Work-Life Balance: Flexible working arrangements, generous paid leave policy, and a supportive workplace culture that values employee well-being.
• Dynamic Work Environment: Opportunity to work with leading brands, collaborate with talented professionals, and contribute to high-impact projects that shape consumer perceptions across India.