Brand Executive

About the Role

We are looking for a dynamic and results-driven Brand Executive to join our growing marketing team. In this role, you will play a pivotal part in shaping and strengthening our brand identity across multiple channels and touchpoints. You will work closely with cross-functional teams including marketing, sales, design, and digital to ensure consistent brand messaging and a compelling market presence. This is an exciting opportunity for a creative and analytical professional who is passionate about building brands that resonate with consumers across India's diverse and rapidly evolving marketplace.

Key Responsibilities

• Develop and execute brand strategies that align with overall business objectives and drive brand awareness across target markets.
• Plan and coordinate integrated marketing campaigns, including digital, print, outdoor, and social media activations, ensuring consistent brand tonality and visual identity.
• Conduct regular market research and competitor analysis to identify emerging trends, consumer insights, and opportunities for brand differentiation.
• Collaborate with creative agencies, media partners, and internal design teams to produce high-quality brand collateral and campaign assets.
• Monitor brand performance metrics, track campaign effectiveness, and prepare detailed reports with actionable recommendations for improvement.
• Manage and maintain brand guidelines, ensuring all internal and external communications adhere to established standards.
• Support the planning and execution of brand events, product launches, exhibitions, and promotional activities across key markets.
• Coordinate with the digital marketing team to amplify brand presence on social media platforms, websites, and e-commerce channels.

Requirements

• Education: Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field. An MBA in Marketing is preferred.
• Experience: 2–4 years of relevant experience in brand management, marketing communications, or a similar role within a reputed organisation.
• Proven ability to manage multiple projects simultaneously with strong attention to detail and adherence to deadlines.
• Excellent written and verbal communication skills in English; proficiency in Hindi or regional languages is an added advantage.
• Strong analytical mindset with experience using tools such as Google Analytics, social media insights, and market research platforms.
• Proficiency in Microsoft Office Suite; working knowledge of design tools such as Adobe Creative Suite or Canva is desirable.
• Demonstrated ability to work collaboratively in a fast-paced, cross-functional environment while maintaining a proactive and solution-oriented approach.

Benefits

• Competitive Compensation: Attractive salary package with performance-linked incentives and annual appraisals based on individual and business growth.
• Health and Wellness: Comprehensive medical insurance coverage for employees and their immediate family members, along with access to wellness programmes.
• Learning and Development: Sponsored certifications, workshops, and training programmes to support continuous professional growth and career advancement.
• Work-Life Balance: Flexible working arrangements, generous leave policies including casual, earned, and maternity or paternity leave as per Indian statutory norms.
• Inclusive Culture: A collaborative and inclusive work environment that celebrates diversity, encourages innovation, and recognises outstanding contributions through regular employee engagement initiatives.