Brand Executive

About the Role

We are seeking a dynamic and results-driven Brand Executive to join our growing marketing team in India. In this role, you will play a pivotal part in shaping and strengthening our brand identity across multiple channels and touchpoints. You will work closely with cross-functional teams including marketing, sales, and creative departments to ensure consistent brand messaging that resonates with our target audience. This is an exciting opportunity for a passionate marketing professional who thrives in a fast-paced environment and is eager to make a measurable impact on brand growth and consumer perception.

Key Responsibilities

• Develop and execute brand strategies that align with overall business objectives and drive brand awareness across digital and offline channels.
• Plan, coordinate, and manage integrated marketing campaigns including social media, print, events, and influencer partnerships to enhance brand visibility.
• Conduct regular market research and competitor analysis to identify trends, consumer insights, and opportunities for brand differentiation.
• Collaborate with creative teams to produce compelling brand content, visuals, and messaging that maintains consistency with brand guidelines.
• Monitor and analyze brand performance metrics using analytics tools and prepare detailed reports with actionable recommendations for improvement.
• Manage relationships with external agencies, vendors, and media partners to ensure timely and high-quality delivery of brand initiatives.
• Support the planning and execution of product launches, promotional events, and trade activations across key markets in India.
• Ensure all marketing materials and communications adhere to brand standards and compliance guidelines across all platforms and regions.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field from a recognized university.
• Minimum 2–4 years of experience in brand management, marketing, or a related role, preferably within a consumer goods, FMCG, or retail environment.
• Strong understanding of digital marketing platforms including Instagram, Facebook, Google Ads, and content management systems.
• Excellent written and verbal communication skills in English, with proficiency in Hindi or a regional language considered an advantage.
• Demonstrated ability to manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.
• Proficiency in tools such as MS Office, Google Analytics, Canva, or Adobe Creative Suite is highly desirable.
• Strong analytical and problem-solving skills with the ability to interpret data and translate insights into strategic brand decisions.

Benefits

• Competitive salary package with performance-based incentives and annual appraisal opportunities aligned with industry standards.
• Comprehensive health insurance coverage including medical, dental, and wellness benefits for employees and their immediate family members.
• Continuous learning and development opportunities including access to industry certifications, workshops, and internal training programs.
• A collaborative and inclusive work culture that values creativity, innovation, and professional growth within a supportive team environment.
• Flexible working arrangements including hybrid work options and paid time off to support a healthy work-life balance.