Brand Executive

About the Role

We are looking for a dynamic and results-driven Brand Executive to join our growing marketing team in India. In this role, you will be responsible for building and maintaining a strong brand presence across multiple channels, ensuring consistent messaging that resonates with our target audience. You will work closely with cross-functional teams including marketing, sales, and creative to develop and execute brand strategies that drive awareness, engagement, and business growth. This is an exciting opportunity for a passionate brand professional who thrives in a fast-paced environment and is eager to make a measurable impact on our brand's identity and market position.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with the company's overall business objectives and target market in India.
• Plan, execute, and monitor integrated marketing campaigns across digital, print, outdoor, and social media platforms to enhance brand visibility.
• Collaborate with creative agencies, designers, and internal teams to produce high-quality brand assets, including content, visuals, and promotional materials.
• Conduct regular market research and competitor analysis to identify trends, consumer insights, and opportunities for brand differentiation.
• Manage and maintain brand guidelines to ensure consistency in tone, voice, and visual identity across all customer touchpoints and communication channels.
• Track, analyze, and report on key brand performance metrics such as brand recall, share of voice, and campaign ROI to senior stakeholders.
• Coordinate with the digital marketing team to strengthen the brand's online presence through SEO, social media, and influencer partnerships.
• Support the planning and execution of brand activation events, product launches, and trade marketing initiatives across key markets in India.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field from a recognized university.
• Minimum 2–4 years of experience in brand management, marketing communications, or a related role, preferably within an FMCG, retail, or consumer brand environment.
• Strong understanding of Indian consumer behavior, regional market dynamics, and cultural nuances that influence brand perception and buying decisions.
• Proficiency in digital marketing tools, social media platforms, and analytics tools such as Google Analytics, Meta Business Suite, or similar platforms.
• Excellent written and verbal communication skills in English; knowledge of Hindi or a regional language is an added advantage.
• Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a collaborative, team-oriented environment.
• Strong analytical and creative thinking skills with the ability to translate data-driven insights into actionable brand strategies.

Benefits

• Competitive salary package with performance-based incentives and annual appraisals in line with industry standards.
• Comprehensive health insurance coverage for employees and immediate family members, including medical, dental, and wellness benefits.
• Opportunities for professional development through sponsored certifications, workshops, and industry conferences to accelerate your career growth.
• A vibrant and inclusive work culture that encourages creativity, innovation, and open collaboration across all levels of the organization.
• Flexible work arrangements, including hybrid work options and paid time off, designed to support a healthy work-life balance.