Brand Executive

About the Role

We are looking for a dynamic and results-driven Brand Executive to join our growing marketing team in India. In this role, you will be responsible for developing, executing, and managing brand strategies that strengthen our market presence and drive consumer engagement. You will work closely with cross-functional teams including sales, digital marketing, and product development to ensure consistent brand messaging across all touchpoints. This is an exciting opportunity for a creative and analytical professional who is passionate about building powerful brands in a competitive marketplace.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with the company's overall business objectives and target audience insights.
• Plan and execute integrated marketing campaigns across digital, print, and outdoor media to enhance brand visibility and awareness.
• Monitor and analyze brand performance metrics, consumer feedback, and market trends to continuously refine brand positioning.
• Collaborate with creative agencies, vendors, and internal design teams to produce high-quality brand collateral and communication materials.
• Manage brand budgets effectively, ensuring optimal allocation of resources for maximum return on investment across all campaigns.
• Coordinate with the sales and retail teams to ensure consistent brand representation at point-of-sale and during promotional events.
• Conduct regular competitor analysis and market research to identify opportunities for brand differentiation and growth.
• Support the planning and execution of brand activation events, product launches, and sponsorship activities across key markets in India.

Requirements

• Education: Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field. MBA in Marketing is preferred.
• Experience: 2–4 years of relevant experience in brand management, marketing, or advertising, preferably within an FMCG, retail, or consumer goods environment.
• Proven ability to manage multiple projects simultaneously with strong attention to detail and adherence to deadlines.
• Excellent written and verbal communication skills in English; proficiency in Hindi or regional languages is an added advantage.
• Strong analytical mindset with experience using tools such as Google Analytics, Nielsen, or similar market research platforms.
• Proficiency in Microsoft Office Suite and familiarity with basic design tools such as Canva or Adobe Creative Suite.
• Ability to work collaboratively in a fast-paced, team-oriented environment while also demonstrating initiative and independent thinking.

Benefits

• Competitive Compensation: Attractive salary package with performance-linked incentives and annual appraisals based on individual and team achievements.
• Professional Development: Access to ongoing learning programs, industry certifications, and leadership development workshops to accelerate your career growth.
• Health and Wellness: Comprehensive medical insurance coverage for employees and their immediate family members, along with employee wellness initiatives.
• Work-Life Balance: Flexible working arrangements, paid annual leave, and a supportive work culture that values employee well-being.
• Collaborative Environment: Opportunity to work with a talented and diverse team within a forward-thinking organization that encourages innovation and creative thinking.