BDE Retail Panipat

About the Role

We are seeking a dynamic and results-driven Business Development Executive – Retail (Panipat) to join our growing sales team. Based in Panipat, Haryana, this role is a fantastic opportunity for a motivated sales professional to drive business growth, expand our retail network, and strengthen brand presence across the region. The ideal candidate will have a strong understanding of the local retail landscape, excellent interpersonal skills, and a proven ability to meet and exceed sales targets. You will serve as the primary point of contact for retail partners and play a critical role in building long-term, value-driven relationships that contribute to the company's overall commercial success.

Key Responsibilities

• Identify, approach, and onboard new retail outlets, distributors, and channel partners within Panipat and surrounding territories to expand the company's retail footprint.
• Achieve monthly, quarterly, and annual sales targets by executing effective field sales strategies and maintaining a healthy sales pipeline.
• Build and nurture strong relationships with existing retail partners to ensure consistent product placement, visibility, and repeat business.
• Conduct regular market visits and store audits to monitor competitor activities, pricing trends, and product performance at the point of sale.
• Coordinate with the marketing and supply chain teams to ensure timely product availability, promotional execution, and in-store merchandising standards are maintained.
• Prepare and submit accurate daily, weekly, and monthly sales reports, market feedback, and business development updates to the reporting manager.
• Resolve retailer queries, complaints, and concerns in a professional and timely manner to maintain high levels of partner satisfaction.
• Participate in trade events, product launches, and promotional activities to increase brand awareness and generate new business leads within the region.

Requirements

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field from a recognized university.
• 1–3 years of experience in retail sales, field sales, or business development, preferably within the FMCG, consumer goods, or retail industry.
• Strong knowledge of the Panipat retail market, including key trade areas, distributor networks, and local business dynamics.
• Excellent communication, negotiation, and presentation skills in Hindi and English; proficiency in Haryanvi or Punjabi is an added advantage.
• Self-motivated with a target-oriented mindset and the ability to work independently with minimal supervision in a fast-paced environment.
• Proficiency in MS Office applications and familiarity with CRM tools or sales reporting software.
• Must possess a valid two-wheeler driving license and willingness to travel extensively within the assigned territory on a daily basis.

Benefits

• Competitive salary package with attractive performance-based incentives and monthly sales bonuses tied to target achievement.
• Fuel reimbursement and travel allowances to support daily field operations across the assigned territory.
• Comprehensive health insurance coverage for the employee and immediate family members, along with other statutory benefits as per company policy.
• Structured onboarding, ongoing product training, and professional development programs to support career growth within the organization.
• A collaborative and supportive work culture with clear pathways for advancement into senior sales or regional management roles based on performance.